I salute you, Singapore International Festival of Arts

The reason? 25% off ticket to Singapore International Festival of Arts (SIFA) 2016 productions!

Please allow me to put arts aside for a moment, and please pardon my economic sense at work. I mean, you know what I mean right? 25% off each ticket is huge, I have long passed the period of being coaxed by a meagre 5% to 10% discount.

On top of that, SIFA’s ticket-pricing has tuned down on the whole compared to the Singapore Arts Festival during the first decade of the century until 2012, after which the festival went on a major revitalisation and transformation (I still remember all the public surveys and open discussions/dialogues) before coming back in 2014, and renamed SIFA with an eye-opening and inspiring pre-festival segment, The O.P.E.N., added to it.

My point is, the SIFA committee did not just willfully decide to extend a big discount and poof, here is the 25% discount. Consider their effort and time spent behind the scene on convincing financial supporters to be even more generous, winning more sponsors and partners, and probably also stepping up cost-saving measures and so on. You seriously need some thick skin and big hands to do all these!

O.P.E.N. Pass is SGD45, Pass holder may register for unlimited number of programmes under this segment. O.P.E.N. Concession Pass is SGD25, students, NSFs and seniors aged 55 and above are eligible. Screen grab from SIFA's website

O.P.E.N. Pass is SGD45, Pass holder may register for unlimited number of programmes under this segment. O.P.E.N. Concession Pass is SGD25, students, NSFs and seniors aged 55 and above are eligible. Screen grab from SIFA’s website

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