The reason? 25% off ticket to Singapore International Festival of Arts (SIFA) 2016 productions!
Please allow me to put arts aside for a moment, and please pardon my economic sense at work. I mean, you know what I mean right? 25% off each ticket is huge, I have long passed the period of being coaxed by a meagre 5% to 10% discount.
On top of that, SIFA’s ticket-pricing has tuned down on the whole compared to the Singapore Arts Festival during the first decade of the century until 2012, after which the festival went on a major revitalisation and transformation (I still remember all the public surveys and open discussions/dialogues) before coming back in 2014, and renamed SIFA with an eye-opening and inspiring pre-festival segment, The O.P.E.N., added to it.
My point is, the SIFA committee did not just willfully decide to extend a big discount and poof, here is the 25% discount. Consider their effort and time spent behind the scene on convincing financial supporters to be even more generous, winning more sponsors and partners, and probably also stepping up cost-saving measures and so on. You seriously need some thick skin and big hands to do all these!